Senior Executive – Sales HE

Role Identifier

Function: Senior Executive – Sales HE.
Business: S Chand and Company Ltd.
Location: Bengaluru.
Industry: Publishing.

Roles & Responsibilities

Required 3-4 years of experience in publishing industry for higher education segment.


    • Planning & Strategy: Advise the Area/Zonal Head on the sales events that may be required and helpful in the territory.
    • Gather feedback on the business’ books that are already in the market and pass on the knowledge to the Editorial team to make improvements.
    • Gather knowledge and feedback about the competitors’ books in the market to position own book a unique and different.
    • Gather complete information about the products to be sold by attending knowledge sessions held by the Editorial team – focus on identifying USPs for the product.

Drive Customer Acquisition & Relationships:

    • Identify key contacts in the college (subject teachers, supervisors, principals, directors) who will be responsible for making decisions on the book list for the next year.
    • Meet the identified contacts for a promotional pitch, along with sample of the book, as per requirement.
    • Follow up closely with the contacts and extend business relationship to drive demand.

Ensure Sufficient Supply for Books in the Market:

    • Network with distributors & retailers to ensure availability of sufficient stock in the market to meet the expected demand.
    • Build positive relationships with the distributors and retailers to drive their retention with the brand.

Order Booking, Servicing and Collections:

    • Drive booking of orders by distributors and retailers through sales coordinator.
    • Follow up with the sales coordinator to ensure fulfilment of orders as per requirement and on time.
    • Ensure collection of order amount from distributors and retailers within the agreed credit period.
    • Manage returns for excess inventory through the sales coordinator.

Process Efficiency:

    • Build MIS and other daily, weekly, monthly reports for the Zonal/Area Head to review.
    • Maintain a database of customers detailing, number of visits, response, probability of acceptance, contact details, etc.
Role Competence

Education: Any Graduate.
Experience: 3-4 years.
Salary: 3,50,000 – 4,50,000.